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Lemonade, Inc. or Lemonade Insurance Company, in sync with its second name in the sentence, is an insurance company. Headquartered in New York, the USA, it is a property and casualty insurance provider. Moreover, it also works as an agent for several other insurance providers. Apart from America, it has penetrated the insurance markets in Germany and Netherlands as well.


Operation
Lemonade, Inc. has a unique operating model. It leans heavily on technology and operates via chatbots. They enable the company to deliver insurance and settle claims through mobile apps and desktops. The use of the latest technology in its operations, lets it execute at a much faster rate in comparison to the competition. However, what makes it stand apart from any other general insurance company is its unique process of underwriting the profits to a non-profit organization of the customer’s choice.


Funding
Sequoia Capital and Aleph were the first to invest $13 million as seed funding in December 2015. In Series B, Lemonade, Inc. secured $13 million and $34 million from XL Innovate. Thrive Capital, Tus7k Ventures, and GV also invested following the lead of General Catalyst in the Series B funding round.
By the year 2017, Lemonade, Inc. further received additional funding from Allianz SE and Sound Ventures. In Series C funding, Softbank pumped in $120 million and followed it with $300 million as part of the Series D funding, in association with Allianz, General Catalyst, GV, OurCrowd and Thrive Capital.


Finance
The IPO for Lemonade, Inc. was released on July 01, 2020, at the rate of $29 per share and a market valuation of $1.6 billion. With this IPO alone it was able to rope in $319 million. It is listed on NYSE with LMND as its ticker. It is currently trading around $62 per share.


Future
The future prospects seem bright for Lemonade, Inc. It uses artificial intelligence and big-data algorithms to smoothen the purchasing and filing claim processes. It aims to minimize volatility and maximize trust and social impact in the insurance sector. Social and environmental conscious millennial consumers who can relate to its motto are its primary customer base. As their population increases so would be the customer base of Lemonade Inc. Around 70% of its customers are below 35 years of age.


Whether you are a woke millennial investor or only concerned with seeking the best bang for your buck, Lemonade, Inc. certainly ticks all the right boxes. Barring unforeseen circumstances, this stock is a great option for long-term investment.

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