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JD.com is a Beijing-headquartered Chinese company. They are one of the major business to consumer online retailing company in China. They are a part of the Fortune 500 companies and are a major competitor to TMall.

The founder of JD.com is Liu Qiangdong, who founded the company on the 18th of June 1998. The retail wing of the company went public in 2004. The company had started as an online retailer of optical fiber, but over the period, they diversified to include other items such as phones, computers, etc.

The initial name of the company’s website was launched as 360buy.com. In 2013, the website was renamed JD.com. The JD.com domain was purchased for a value of $5 Million.

A major shareholder of the company is another Chinese IT giant Tencent, which owns about 20% of the company.

Another major shareholder is Walmart, which holds around 12.9% stake in the company. JD.com has also bought Farfetch, a luxury brand, for around $397 Million in order to consolidate their services.

Business Expansion

The company has expanded into technology to improve its services. A major high tech upgrade is the use of drones for deliveries. The company has invested in artificial intelligence-driven automated drones for the delivery of items. They have also used robots for delivery. The company has invested in creating airports for its drones and boasts of the largest drone aided product delivery network in the world. The company has also invested in driverless trucks for road logistics solutions.

Marketing Strategy

JD.com has collaborated with Tencent and introduced a revolutionary Jinteng Plan. This is a joint operation between JD.com and Tencent to create a system of marketing tool which uses the advanced data analytics of Tencent to market products better. The word Jinteng is an abbreviation of both companies. The Jinteng Plan focuses on marketers and their social behavior to derive patterns and marketing solutions.

The plan revolves around six major aspects. They are namely precision orientation, user portrait, closed-loop experience, personalized creativity, unity of product and effect, along with scientifically derived measure of effective.

Trade Platform and Company Financial

JD.com is publicly trading in the USA and Hongkong Market. They are listed in the National Association of Securities Dealers Automated Quotations (NASDAQ) market listing and the Stock Exchange of Hong Kong (SEHK).

The company revenue as of 2019 is valued at around $82.86 Billion with around 230,000 employees globally.

Investment Disclaimers


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